Andrew Yeliseyev

Andrew
Yeliseyev

Lead Product Designer | 15+ Years in UX/UI & Digital Product Design

Product UX/UI Designer
15+ Years of Experience in Digital Design

Hi, I’m Andrew - a Lead Product Designer with over 15 years of experience designing complex digital products for mobile and desktop.


I lead design teams and drive end-to-end product development - starting from UX research and product thinking to high-fidelity UI, motion, and design systems. I combine hands-on design work with leadership, ensuring both design quality and team efficiency.


Over the past 10 years, I’ve focused on financial services, including banking and crypto products such as wallets and trading platforms.


I’ve collaborated with global clients including Emirates NBD, Payoneer, GCash, and IGTB.


Throughout my career, I’ve received industry recognition, including the Red Dot Award and the iF Design Award.

Conceptual Product Design

Creating product concepts that go beyond trends — focused on user behavior, business goals, and long-term product vision.

UI/UX Design & Iteration

Designing and evolving user interfaces based on UX principles, ensuring usability, clarity, and consistency across products.

Design Systems & Scalability

Building and scaling design systems that support complex products and enable efficient collaboration between design and development.

Design Leadership & Team Collaboration

Leading and mentoring design teams, driving alignment, and ensuring high-quality outcomes across all stages of the design process.

Visual Storytelling & Presentations

Crafting clear and compelling design narratives to communicate ideas, concepts, and decisions to stakeholders.

UI Motion & Micro-Interactions

Designing meaningful motion that enhances usability and brings interfaces to life using tools like After Effects and ProtoPie.

3D Design & Prototyping

Using 3D and prototyping to explore concepts, enhance product presentation, and support design storytelling.

AI-Driven Design & Exploration

Using advanced AI tools like Claude, Midjourney, and others to enhance ideation, explore design directions, and streamline product design workflows.

My work experience

My work experience

UXDA - Lead UX/UI & Motion designer

Driving company growth through product design for fintech solutions, including UX/UI, motion, and 3D. Leading design teams and establishing design processes, ensuring high-quality execution, scalability, and alignment across projects.

Arcana - UI Designer / Art Director

Working on startup products from concept to execution, including UI/UX, branding, and motion. Leading creative direction and collaborating with teams to deliver cohesive and impactful design solutions.

Dyninno - UI Designer

Concept and screen development. Marketing materials,

Indesart - UI Designer / Art Director

Concept and screen development, HTML/CSS coding, Marketing

Create - UI Designer

Concept and screen development, HTML/CSS coding

Portfolio

B2B banking app

UAE

Luminary mobile application, a comprehensive digital banking solution designed to streamline financial operations for businesses.

Digital banking app

UAE

Integrated financial and lifestyle services into a next-gen digital banking experience tailored to the MENAT market. Drawing insights from Millennials and Gen Z research, we created an modern magazine-inspired banking solution.

Spatial banking experience

UAE

Evolved Liv Bank into a spatial banking experience, which was showcased at the Dubai Fintech Summit 2024. This immersive design combines Liv X app aesthetics with a modern gallery feel, following Apple’s Vision Pro guidelines.

Digital banking app

Mexico

Launched Mexico’s first 100% digital bank app for Banorte, transforming business goals into a user-focused design. Through in-depth research and seamless journey mapping, we integrated innovative features, achieving a 669% customer increase after launch.

Investment module in a SuperApp

Philippines

Designed an investment experience in a financial SuperApp, democritizing investing for 90+ million users in the Philippines. This empowers people to grow their capital and transforms the financial landscape.

Payments SuperApp

Mauritius

Designed a powerful financial companion for the modern Mauritian, revolutionizing digital finance in Mauritius. This app now offers over 190 finance and lifestyle management services, all within a single SuperApp.

Retail banking app

Albania

App transformation for the largest commercial bank in Albania. We aimed to update the bank's legacy operations and empower clients to make smarter financial decisions. The result strengthened BKT’s brand image and fueled their expansion into new markets.

Premium banking design concept

Created a first-of-its-kind, premium banking experience, blending emotional design with simplicity. Globally recognized for its forward-thinking approach, the app redefines luxury banking and resonates with users' lifestyles.

VR/AR banking design concept

Showcased a forward-thinking design that demonstrates how future banking in Metaverse would work. With unique UX/UI patterns, this innovative interface gives users the possibility to manage their money in previously unimaginable ways.

Financial SupperApp design concept

Imagined modern banking experience with voice commands and smart home integration. This project was a pioneer of it’s time, showing the true power of what the SuperApps of the future could become.

Hedge fund investors’ platform

USA

Tailored a hedge fund experience to match an elite lifestyle, offering investors enriched insights and deeper engagement. Fully digitized the enrolment process, which previously consisted of over 200 pages of paperwork.

Conversational banking app

USA

Created a never-seen-before, AI-based conversational banking experience BELLA, which allows users to manage their finances through human-like conversations. The resulting app attracted 25,000 users in the first month of its MVP launch.

Retail banking app

Jordan

Transformed the perception of banking in the Middle East, making it more accessible for millions without the need to go to a bank’s branch. This redesign, driven by emotion and passion, led to a jump in the app’s rating from 2.7 to 4.7/5.

White-label solution for retail banks

Ireland

Reinvented an omni-channel banking ecosystem. This solution provides a unique and adaptable experience for every banking user, tailored to meet the specific needs of diverse financial brands.

Financial shopping mall

USA

Designed a 3D digital financial management platform based on a shopping mall concept, enabling users to achieve even their most unimaginable financial goals. The result enabled Goalry to win several prestigious design awards.

Core banking platform

Paraguay

Revolutionized the banking back-office platform into an intuitive cloud-based solution. The product's learning curve dropped from months to hours, boosting staff satisfaction and skyrocketing service speed.

Kids banking design concept

Designed a gamified banking experience that strengthens family bonds and builds a solid foundation for children's financial literacy, preparing them for success in the digital economy.

Wealth management platform

USA

Transformed a platform reminiscent of the 90s into a cutting-edge system for UHNWI, which allows for easy management of all assets - not only cash accounts and investments but also real estate, art, wine, and car collections.

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